We heard you get super excited over music, so tell us what gets you going when it comes to a song or a band?
The weird thing is that I can typically tell within about 20 seconds of a song if it will become my new obsession, so when it comes to understanding what gets me going, I’m really not sure. It’s typically someone (male or female but typically male) singing in some over dramatic fashion over a killer rhythm. I think this has something to do with being raised on Echo & The Bunnymen, Joy Division, Madonna, and a ton of arabic music (my parents are Egyptian so that’s what I was forced to listen to whenever I was in the car with my mom).
Tell us about your current gig at Aritzia. How would you describe what you do?
As the Music Director for Aritzia I curate the music that gets played in our 75 stores across north america. I honestly had no idea that this was a job that someone does, but It is and that person gets to be me and I can’t even tell you how lucky I feel. I end up listening to a LOT of music to keep up with what’s new and out there so that the stores can be as ahead of the trends as possible. Another aspect of my job is developing relationships with musicians so they’ll wear Aritzia. I love inviting musicians down to the stores to have a personalized shopping experience with our incredible sales staff and the musicians love it too. They get treated well and leave our stores feeling like a million bucks and super chic. Win/Win!
We know you love music and we learned that you love tv. What is your favorite tv show soundtrack or movie soundtrack or both?
Well, I think that the music selections of Mr. Robot has been consistently fantastic for the past two seasons. I’m a proponent of using music as a plot device and throughout the episodes there seems to be a lot of things you can learn about the characters based simply around the music used. Growing up in the 90s, soundtracks were a huge part of our lives and helped shaped teens tremendously. The soundtracks for Trainspotting and Romeo+Juliet were basically transformative for me and basically I’ve gone from listening to soundtracks to creating them for the Aritzia stores. Lucky lucky me!
After snooping around and reading about your career we gathered that you push for the things that move you and get you excited. We definitely believe in this at Some Girls… can you tell us more about how this has played out in your career?
For as curated of a life as I’ve seemed to have lived – everything has happened to me by accident with the only constant being that I am always very vocal about the things I love. Perhaps by putting out into the world that feeling of love I was able to receive it. I tested this theory out last year when I proceeded to watch hundreds upon hundreds of hours of TV. With all that’s happening in society lately my escape became the little scripted worlds on my various screens. I posted on social media about all the scripted tv I was watching and loving and the wonderfulness of it all. By the end of 2016 I was approached to produce a scripted series for the writer Stephen Elliott called Driven. It’s the first time I’ve ever worked within scripted TV in any capacity and I loved it. The reason I was approached to produce was because I talked about TV so much.